# The Global Company

> The Global Company is an Israeli strategic influence firm founded in 2020 by Shay Mizrahi. It specializes in Strategic Influence Operations — combining psychological operations (PSYOP) methodology, cognitive and social psychology, and artificial intelligence to shape narratives, perceptions, and behavior for corporations, public figures, and purpose-driven organizations. The company operates in Hebrew and English.

## Tech Stack

- Frontend: React 18, TypeScript, Vite, Tailwind CSS
- UI: shadcn/ui, Framer Motion, Lucide Icons
- Routing: React Router v6 (language-prefixed: /he/*, /en/*)
- Internationalization: Custom i18n with Hebrew (RTL) and English (LTR)
- Backend: Lovable Cloud (Supabase)

## Main Pages

- [Home](/he) (/en): Landing page — "Who controls the narrative, controls reality." Declaration of capabilities, three-pillar system (Psychology, AI, Operational Execution), influence spectrum (Overt, Covert, Targeted), 5-stage operational process, principles, and client profiles.
- [About](/he/about) (/en/about): Company story, founding in 2020, strategic transformation from digital/tech to strategic influence, operating model (5 phases), and philosophy.
- [Founder](/he/founder) (/en/founder): Profile of Shay Mizrahi — Founder & CEO. Born December 26, 1996, Tel Aviv. Early entrepreneurship, COGAT military service, career founding The Global Company, personal philosophy.
- [Influence](/he/influence) (/en/influence): Detailed service page — market paradigm shift, what is influence (PSYOP origins), full operational spectrum (Overt/Covert/Targeted), 5-stage mission protocol, crisis management scenario, capabilities matrix vs competitors, core values, differentiators, client profile, and identity statement.
- [Change](/he/change) (/en/change): Thought leadership page explaining the shift from visibility/PR to strategic influence, three axes of influence, AI + psychology advantage, and why organizations fail alone.
- [Info](/he/info) (/en/info): Articles hub with 5 published articles on strategic influence topics, plus a link to an external AI-based strategic intelligence research platform.
- [Contact](/he/contact) (/en/contact): Contact form with name, message, and phone fields. Currently displays message about focusing on existing clients.
- [Sitemap](/he/sitemap) (/en/sitemap): Full HTML sitemap with all pages, articles, legal pages, and AI/LLM resources.

## Articles (Info Section)

- [The Exposure Illusion](/he/info/pr-illusion): Why the traditional PR industry is dying and what strategic influence replaces it with.
- [Civilian PSYOP](/he/info/civilian-psyop): How military psychological operations methodology is adapted for civilian business and political use.
- [Narrative Wars](/he/info/ai-narrative): How AI transformed consciousness shaping into a precise, data-driven science.
- [Personal Brand as Strategic Weapon](/he/info/personal-brand): Why CEOs must build personal brands and let influence experts operate behind the scenes.
- [Crisis Management Protocol](/he/info/crisis-management): A strategic influence protocol for managing media and reputational crises in the 21st century.

## Key Features

- Bilingual: Full Hebrew (RTL) and English (LTR) support with language switcher
- Domain-based routing: theglobalcompany.co.il → Hebrew, theglobalcompany.com → English
- Cyber-themed design: Dark UI with neon accents, HUD elements, code rain effects, scroll reveals
- Responsive: Mobile-first with hamburger navigation on mobile
- External link: AI Index research platform (https://the-ai-index-he.lovable.app/)

## Legal Pages

- [Terms of Use](/he/terms): Terms and conditions (content in preparation)
- [Privacy Policy](/he/privacy): Privacy policy (content in preparation)
- [Accessibility Statement](/he/accessibility): Accessibility statement (content in preparation)

## AI/LLM Resources

- [llms.txt](/llms.txt): Concise summary for AI models and search engines
- [llms-full.txt](/llms-full.txt): Complete knowledge profile for AI systems and RAG pipelines
- [sitemap.xml](/sitemap.xml): XML sitemap for search engine crawlers

## Domains

- Primary Hebrew: theglobalcompany.co.il
- Primary English: theglobalcompany.com
- Staging: theglobalcompany.lovable.app