The KEYWORD for when it comes to writing marketing content and promoting your business website is basically - a KEYWORD.
Search-based content, in which the words are mentioned frequently, will promote your site up the various search engines, especially Google, and will lead to an increase in the number of visits to your business website in organic way and in fact without advertisements and lots of spending.
But first lets quicky explain the term: SEO - Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing your website or any other online content so that search engines will more likely to show it as a top result for searches in a certain keyword. When it comes to SEO, there’s you, the search engine, and the searcher and as long as your content is more relevant to the searcher the search engines will show you in top results and you will get free visitors and customers to your website.
Why keywords are so important?
Lets take Google search engine as an example: When Google calculates how to rank website pages and posts in its search results, it also examines the content of the site and not just its name and ranks the search results according to the amount of search words that appear in their content. For example, if your website is in the gaming blog niche and you want searchers that searches for a list of recommended games on Google to find your site among the first results, you will have to incorporate the relevant search words frequently, otherwise Google will not know that your website and posts / articles are strongly connected to this niche and will not rank your website high.
However, it is important to mention that this does not mean that you can just flood the site with the search terms you want Google to rank you high for. Google’s algorithm is smart enough and knows how to detect when text is cluttered and includes a flood of search keywords. The writer’s copywriting ability is required, in fact to balance the frequency of the appearance of keywords you want to promote, and their logic within the sentences, in other words it also must be readable and Google will analyze your visitors behavior. Even if the search word is only 1-3% of a particular article on your site (for example – 5 words out of 500), that’s can be enough.
How to figure which keywords you should use
Before you put content on your website, you need to think about what words the user will choose when he goes to search on Google (or other search engines). You should select relevant keywords that will be incorporated into the text. For example, if you are writing an article about internet marketing content and writing SEO, it is assumed that in the search bar the user will type words like “marketing content”, “copywriting” or “SEO”. You need to get to know your audience, understand what terms they likely to use in the context of your products or content.
Some extra tips
- Write neatly, concisely and without spelling and grammer errors.
- Also incorporate long search terms that you know your audience will search for, 3-6 words long. For example – “The best burgers in Tel Aviv”.
- Insert as many visuals and images as possible. It will also help your site look more attractive, and will also establish brand recognition for your brand.
- Do in-depth research of keywords.
- The title is very important – try to think of a short title that will also be a keyword that users will search for.